Out In The World

Tom Ascheim & Tricia Melton Launch Consultancy, Talk State Of Kids & YA Content, Future Of Streaming & More

Longtime entertainment executives Tom Ascheim and Tricia Melton, who worked together at Warner Bros. Discovery and Freeform, have launched Pith and Pixie Dust, a consulting firm. With the new venture, Ascheim, former President Of Warner Bros. Global Kids, Young Adults and Classic, and Melton, former CMO of WBD Global Kids, Young Adults and Classics, plan to assist companies with integrating storytelling into their brand strategy and creating content as well as use their expertise in kids, family and YA to work with brands that want to reach and engage with those audiences…