Making Legendary IP Relevant for New Audiences.
Situation
Warner Bros owned a startling array of IP - and management wanted to exploit it for new audiences and new revenue, especially on MAX.
Strategy
Create new modern, diverse interpretations for multiple audiences, especially younger ones, bring older audiences along for the ride. Deliver the content globally on all platforms including social.
Story
Developed, greenlit and produced 10+ series to target both existing fans and recruit new ones. All shows distributed globally on linear, Max and digital/social. Key franchises like Batman, Bugs Bunny and Scooby Doo had multiple shows targeting different key audiences to ensure we stretched the IP and super-served each piece of the fandom.
Results
New Preschool shows anchored launch of Cartoonito - a global preschool brand on Cartoon Network and Max.
Batwheels, the first new series consumer products took to market, has a $100 million revenue projection.
This line-up is being distributed on global Warner Bros channels, Amazon Prime, Fox Broadcast, TikTok, IG and more adding significant revenue, relevance, reach and audience diversification.
